Backend portal

Three doors, one system

Parents, teachers and the Zupelo team each see a different slice of the same data. Switch between them below.

This week at a glance

Week of 17–23 August 2026 · Family plan · 2 children

86minutes learning▲ 12 on last week
19day streak, Maya▲ personal best
41lessons finished▲ 6
3worlds playedNumbers, Chess, Science

What Maya can do now that she couldn't a month ago

  • Compare fractions with different denominators without drawing them
  • Spot a fork in a chess position within ten seconds
  • Write a four-sentence prediction before an experiment

Still tricky: equivalent fractions when the numbers get large. The engine is spending extra time here this week.

Ask her at dinner: "Why is one third bigger than one quarter, if four is bigger than three?"

Minutes per day

13Mon
9Tue
15Wed
11Thu
15Fri
7Sat
16Sun

Daily limit is 15 minutes. Sunday ran over by one minute finishing a lesson.

Screen time and safety

Daily limit
15 minutes, then wind down
Spoken instructions and feedback
Speaking practice and hints
Friend requests
You approve every one
Weekend bonus time
Extra 10 minutes Sat and Sun
AI buddies
Turn off to use Zupelo with no AI

Buddy help log

Every hint Pelo offered, kept for 12 months. Export or delete any time. There is no chat in Zupelo — a child cannot type to Pelo and he cannot reply, so this is a list of hints and nothing else.

Hint · Equivalent fractions · Wed 4:12pm
Pelo: "Look at the bottom numbers. They have to match before you can add."
Hint · Adding fractions · Thu 5:02pm
Pelo: "The top number counts how many pieces you have."
Encouragement · after two misses · Fri 6:30pm
Pelo: "That one was hard, and you stayed with it. That is the bit that counts."

Plan and billing

PlanChildrenRenewsPrice
Family, annualMaya, Ari (4 seats free)12 March 2027$39.00Change plan

We email you seven days before renewal. Cancelling takes two taps and keeps all progress.

Year 4B · Fractions

28 students · assigned Monday · due Friday

24/28finished the task
79%class accuracy▲ 8 on last topic
2students need you todayChloe, Elif
6ready to extend

Grouped by misconception, not by score

This is the screen to read before the lesson. It tells you what to teach, not just who failed.

What they believeStudentsSuggested move
A bigger denominator means a bigger fractionChloe, Elif, Sam, RubyChocolate bar demo, 5 minutes, whole class
Cannot see 2/4 and 1/2 as the sameBen, Ivy, NoorPaper folding, in pairs
Adds denominators when adding fractionsDev, LeoSmall group, Thursday
Secure across all three19 studentsMove to thirds and extension task

Class progress this term

34%Wk1
46%Wk2
52%Wk3
61%Wk4
70%Wk5
79%Wk6

Accuracy across all assigned tasks, Year 4B.

Set the next task

Topic
Fractions: thirds and sixths
Class
Year 4B · 28 students
Difficulty
Automatic per student, based on this week
Due
Friday 28 August, 9:00am

Twenty seconds, and it differentiates itself.

Curriculum coverage · Grade 4

Number and place value
Fractions and decimals
Measurement and geometry
Statistics and probability

Export this as evidence for reporting in one click.

Operator dashboard

Illustrative data for a launch-stage cohort · 21 August 2026

41,208daily active kids▲ 6.2% week on week
128,940monthly actives▲ 9.1%
5.9%free to paid▲ 0.4 pts
$198kannual recurring revenue▲ 11%
4.8%monthly churn▼ under 7.4% benchmark
$7.10cost to reach one family▼ $0.80
61%D7 retention▲ 3 pts
312schools onboarded▲ 28 this week

Cohort retention by number of worlds played

26%1
41%2
58%3
71%4
82%5
88%6+

The core insight of the business. Day-30 retention nearly triples between one world and six. Every product decision points at getting a child into a third world in week one.

Revenue by line

Family subscriptions $146k · 74%
School Pro $30k · 15%
English Check $16k · 8%
Maker Box $6k · 3%

Zero advertising revenue by design. No child on Zupelo is ever the product.

Safety queue

Every item is reviewed by a trained human within four hours. Nothing is auto-actioned against a child.

TypeVolume todayMedian responseStatus
A run of misses in one skill412Auto-redirectedLogged to parent
Confidence falling across a session718 minutesAll reviewed
Friend request from unapproved account0—Blocked by design
Parent data deletion request3Under 7 daysIn progress

Content pipeline

WorldLessons liveIn review
Words1,860140
Numbers1,41296
Chess64052
Science51288
Code31861
Quizzes2,240310

Drafted with AI assistance, reviewed by a qualified teacher in that subject before any child sees it.

Live experiments

Streak rescue offered at day 3
+7.1% D14 retention · shipping to 100%
Second world suggested on day 2, not day 5
+4.4% D30 retention · shipping
Shell doubler on Sundays
No effect on retention, small drop in accuracy · killing it