Backend portal

Three doors, one system

Parents, teachers and the Zupelo team each see a different slice of the same data. Switch between them below.

This week at a glance

Week of 17โ€“23 August 2026 ยท Family plan ยท 2 children

86minutes learningโ–ฒ 12 on last week
19day streak, Mayaโ–ฒ personal best
41lessons finishedโ–ฒ 6
3worlds playedNumbers, Chess, Science

What Maya can do now that she couldn't a month ago

  • Compare fractions with different denominators without drawing them
  • Spot a fork in a chess position within ten seconds
  • Write a four-sentence prediction before an experiment

Still tricky: equivalent fractions when the numbers get large. Pip is spending extra time here this week.

Ask her at dinner: "Why is one third bigger than one quarter, if four is bigger than three?"

Minutes per day

13Mon
9Tue
15Wed
11Thu
15Fri
7Sat
16Sun

Daily limit is 15 minutes. Sunday ran over by one minute finishing a lesson.

Screen time and safety

Daily limit
15 minutes, then wind down
Voice chat with buddies
Speaking practice and hints
Friend requests
You approve every one
Weekend bonus time
Extra 10 minutes Sat and Sun
AI buddies
Turn off to use Zupelo with no AI

Buddy conversation log

Every message, in full, kept for 12 months. Export or delete any time.

Maya โ†’ Pip ยท Wed 4:12pm
"I got it wrong again"
Pip: "That is completely fine. Getting it wrong is how your brain finds the right way. Let me draw it differently this time."
Maya โ†’ Pelo ยท Thu 5:02pm
"What is a numerator?"
Pelo: "The top number. It counts how many pieces you have."
Flagged for you ยท Fri 6:30pm
Maya asked Pelo an off-topic question about a YouTube video. Pelo redirected to the lesson and did not discuss it.
No action needed. Shown so you always know what was asked.

Plan and billing

PlanChildrenRenewsPrice
Family, annualMaya, Ari (4 seats free)12 March 2027$39.00Change plan

We email you seven days before renewal. Cancelling takes two taps and keeps all progress.

Year 4B ยท Fractions

28 students ยท assigned Monday ยท due Friday

24/28finished the task
79%class accuracyโ–ฒ 8 on last topic
2students need you todayChloe, Elif
6ready to extend

Grouped by misconception, not by score

This is the screen to read before the lesson. It tells you what to teach, not just who failed.

What they believeStudentsSuggested move
A bigger denominator means a bigger fractionChloe, Elif, Sam, RubyChocolate bar demo, 5 minutes, whole class
Cannot see 2/4 and 1/2 as the sameBen, Ivy, NoorPaper folding, in pairs
Adds denominators when adding fractionsDev, LeoSmall group, Thursday
Secure across all three19 studentsMove to thirds and extension task

Class progress this term

34%Wk1
46%Wk2
52%Wk3
61%Wk4
70%Wk5
79%Wk6

Accuracy across all assigned tasks, Year 4B.

Set the next task

Topic
Fractions: thirds and sixths
Class
Year 4B ยท 28 students
Difficulty
Automatic per student, based on this week
Due
Friday 28 August, 9:00am

Twenty seconds, and it differentiates itself.

Curriculum coverage · Grade 4

Number and place value
Fractions and decimals
Measurement and geometry
Statistics and probability

Export this as evidence for reporting in one click.

Operator dashboard

Illustrative data for a launch-stage cohort ยท 21 August 2026

41,208daily active kidsโ–ฒ 6.2% week on week
128,940monthly activesโ–ฒ 9.1%
5.9%free to paidโ–ฒ 0.4 pts
$198kannual recurring revenueโ–ฒ 11%
4.8%monthly churnโ–ผ under 7.4% benchmark
$7.10cost to reach one familyโ–ผ $0.80
61%D7 retentionโ–ฒ 3 pts
312schools onboardedโ–ฒ 28 this week

Cohort retention by number of worlds played

26%1
41%2
58%3
71%4
82%5
88%6+

The core insight of the business. Day-30 retention nearly triples between one world and six. Every product decision points at getting a child into a third world in week one.

Revenue by line

Family subscriptions $146k ยท 74%
School Pro $30k ยท 15%
English Check $16k ยท 8%
Maker Box $6k ยท 3%

Zero advertising revenue by design. No child on Zupelo is ever the product.

Safety queue

Every item is reviewed by a trained human within four hours. Nothing is auto-actioned against a child.

TypeVolume todayMedian responseStatus
Buddy conversation flagged as off-topic412Auto-redirectedLogged to parent
Wellbeing signal in a child's message718 minutesAll reviewed
Friend request from unapproved account0โ€”Blocked by design
Parent data deletion request3Under 7 daysIn progress

Content pipeline

WorldLessons liveIn review
Words1,860140
Numbers1,41296
Chess64052
Science51288
Code31861
Quizzes2,240310

Drafted with AI assistance, reviewed by a qualified teacher in that subject before any child sees it.

Live experiments

Streak rescue offered at day 3
+7.1% D14 retention ยท shipping to 100%
Second world suggested on day 2, not day 5
+4.4% D30 retention ยท shipping
Shell doubler on Sundays
No effect on retention, small drop in accuracy ยท killing it