Pricing

Cheap enough that
you stop thinking about it

One price opens all eight worlds for eleven years of a child's learning. No premium subject, no coin shop, and no advertising to children on any plan.

Free

$0

Forever. No card.

  • One world you choose
  • Five games a day
  • Pelo as your buddy, text only
  • Streaks, shells and one friend
  • No offline play
  • No parent reports
Start free
Most popular

Plus

$24 /year

$2.99 monthly · one child · 14 days free

  • All eight worlds, no limits
  • All four buddies, with voice
  • Offline games
  • Weekly parent report
  • Unlimited friends and duels
  • One free streak save a month
Try 14 days free

Family

$39 /year

$4.99 monthly · up to 6 children

  • Everything in Plus, for each child
  • One portal for all your kids
  • Family quiz night on the TV
  • Brother and sister leagues
  • Shared screen-time budget
  • Works out at $6.50 a child
Start family plan

School

Free

Per teacher, up to 35 students

  • Assignments and class dashboard
  • All worlds for every student
  • Parent report export
  • School Pro: $2.50 per student a year
See school plans

Prices in US dollars. Fair pricing applies in over 60 countries, from $6 a year in lower-income markets, so the price always matches what a family can pay.

Honest comparison

What families pay elsewhere

Every one of these is a good app. None of them does all eight worlds, and most cost two to five times more.

AppCost for one childAgesWhat it teachesAds to kidsAI buddy
Zupelo Plus $24 / year 4–15 Eight worlds: words, numbers, chess, science, code, quizzes, music, making None Four, with voice
Duolingo Super$95.99 / yearMostly teens and adultsLanguages, plus some maths and musicOn the free planPaid tier only
ABCmouse$45 / year, or $12.99 a month2–8Early reading, maths, artNoNo
SplashLearn$59.99–$89.99 / year3–11Maths and early readingNoNo
Prodigy MathAround $90–$120 / year6–14Maths, plus some EnglishIn-game upsells to the childNo
Khan Academy KidsFree2–8Early reading, maths, feelingsNoneNo

The honest bit about Khan Academy Kids

It is free, it is excellent, and it has no ads. It also stops at age eight and does not do chess, code, music or friends. Use both. When your child turns nine, we will be here.

Why the others cost more

They each built one product for one subject. Every extra subject means a new app, a new subscription and a new login. We built one engine that runs eight worlds, so adding the ninth costs us far less than it costs them.

What a family of three pays

Three children on Zupelo Family is $39 a year, total. The same three children on one of the maths apps above is closer to $180, and they would still need something for reading.

Other apps' prices are their published list prices as at August 2026 and change often, especially during sales. Check each provider for today's price. Zupelo is an independent product and is not connected to any company named above.

Pay only if you need it

Two add-ons. That's the whole list.

📜

English Check certificate

$19 a go. A real English result in 24 hours that you can share with schools and tutors anywhere in the world. Practice tests are free and unlimited.

How the test works
📦

Maker Box

$19 a term, optional. A box of bits and pieces for the science and making projects, posted to you. Everything works without it.

See STEM Lab

Four promises about money

No ads to kids

Not on the free plan, not ever. Children are not an audience to sell to.

No loot boxes

Shells are earned by playing and learning. You cannot buy them with real money.

No tricks

Cancel in two taps. We email before every renewal, not after.

Price locked

The price you join at is the price you keep, for as long as you stay.

Pricing questions

Is the free plan actually usable?

Yes. Five games a day in one world, with streaks, shells and one friend. That is around twenty minutes of learning a day. Plenty of families stay free for months, and that is fine with us.

What happens to my child's progress if I cancel?

Nothing is deleted. You drop back to the free plan, keep the streak and the shells, and pick one world to carry on with. If you come back later, everything is where you left it.

Why is Zupelo so much cheaper?

Two reasons. One engine serves eight worlds instead of eight separate products, and families invite each other rather than us buying advertising. We would rather have ten times the children at a quarter of the price.

Do you offer help if we cannot afford it?

Yes. Any family can ask for the reduced rate of $6 a year from the parent portal. No evidence, no questions. Schools serving low-income communities get School Pro free.

Which currencies and payment methods do you take?

Cards, Apple Pay, Google Pay, PayPal and local wallets in most markets. You are charged in your own currency wherever we support it.